Job Responsibilities
• Create a digital marketing plan and growth strategy using creative ideas, measuring experiments and conversion tests, defining objectives, measuring, revising, reevaluating, and tweaking as the plan is implemented.
• Create and manage all social media campaigns (CPM, CPC, CPV, CPA, etc.) on multiple advertising channels like Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Google Ads, Twitter, Snapchat, Pinterest, etc.
• Review content writing and content marketing.
• Test and analysis for segmentation & targeting of the audience, best practice to execute the campaigns post the media plan for appropriate targeted digital platforms.
• Search Engine Optimization (SEO) execution through Organic Search, Paid Search Results, Keyword Research, On-page SEO, Mobile SEO, Off-page SEO, Link Building, Social SEO and Google Analytics.
• Search Engine Marketing (SEM) execution through Consumer Journey analysis, Google Network.
• Work with Google AdWords Ads, Ad Formats, Keyword Research, Landing Page, Bidding and Budget, Optimizing the Search Network Campaign using the Keyword Planner etc.
• Effective Email Content, Conversation, Relevance, Incentives, Timing, Creative Attributes, Complete Email Marketing Worksheet and Email Automation.
• Inbound marketing focuses on attracting potential customers into conversion funnels, increasing reach, creating engagement magnets, and aggregating audiences through emails, landing page optimization, conversion optimization, and email lifecycle analysis.
• Google Analytics and take percussion to achieve optimum sales via Basic Metrics, Google Analytics reports, Traffic Sources, Direct, Referring, and Search Traffic, Campaigns, AdWords, AdSense, Content Performance Analysis, Visitors Analysis, Social Media Analytics, Actionable Insights and the Big Picture, Social CRM.