Job Title: Email Marketing & Automation Specialist (Pardot & Salesforce)
Experience: 6–8 Years
Location: Noida (On-site)
Notice Period: Immediate Joiners Only

Role Summary

We are seeking a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full- time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client’s marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.

Key Responsibilities

Pardot Operations & Campaign Execution:
• Build, test, and execute email campaigns in Pardot.
• Ensure emails are optimized for responsiveness, engagement, and deliverability.

Segmentation & Audience Targeting:
• Create and manage static and dynamic lists.
• Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals.

Automation & Workflow Management:
• Set up automation rules, completion actions, and engagement studio programs.
• Ensure campaigns are scalable and optimized for efficiency.

Data Governance & Compliance:
• Maintain clean, deduplicated prospect data.
• Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.

CRM Sync & Lead Flow:
• Monitor syncs between Pardot and Salesforce.
• Troubleshoot and fix sync errors to ensure smooth data flow between systems.

Landing Pages, Forms & Redirects:
• Build and optimize Pardot forms, form handlers, and landing pages.
• Use custom redirects and tracking parameters for analytics and attribution.

Campaign Reporting & Insights:
• Create Pardot and Salesforce reports to track performance.
• Share insights on email metrics, engagement, and MQL generation.

Account Engagement Setup & Configuration:
• Configure settings such as prospect fields, object syncing, and user access.
• Support domain setup and tracking domain configuration.

Data Management:
• Import, clean, and export data for campaign usage and reporting.
• Maintain database integrity and manage suppression and exclusion lists.

Lead Scoring & Grading:
• Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects.

Client Coordination:
• Maintain strong coordination with the client’s Salesforce Admin and Marketing Ops teams.
• Raise and manage Pardot-related tasks that require CRM-side configuration.

Testing & Optimization:
• Run A/B tests on email content, subject lines, and send times.
• Continuously improve campaign effectiveness through insights and experimentation.

Ideal Candidate Profile
• 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment.
• Strong understanding of email campaign best practices, database hygiene, and lead nurturing.
• Familiarity with data privacy regulations (GDPR, CAN-SPAM).
• Experience building and managing Engagement Studio flows and automation rules.
• Excellent communication, reporting, and collaboration skills.
• Ability to work independently with a client and act as their go-to resource.
• Pardot certification is a plus.