Landing Page Conversion Guru (Shopify Plus & ClickFunnels) - Seeking Long-Term Partner for Transformative Growth & Guaranteed Results

About Training Ties®:

Join the mission-driven team behind Training Ties® (www.trainingties.com)! We are the creators of a patented, teacher-invented shoe-tying tool that has transformed a common childhood frustration into an achievable milestone for thousands. Our unique "checkpoint" technology functions like "training wheels" for shoe-tying, simplifying a complex 26-step process and fostering independence, confidence, and crucial fine motor skills. Founded by former special education teacher Robert "Bobby" Morong, Training Ties is more than just a product; it's a solution born from years of classroom experience and a passion for empowering individuals. We proudly manufacture our premium, waterproof vegan leather product in the USA and are positioned to make a significant impact in the rapidly growing $59 billion (and projected to reach $126-146 billion by 2032-2033) educational toys market, specifically within the motor skills development segment.

The Challenge & The Opportunity:

Our core mission is to empower, but our current online performance is hindering our reach. We are actively running ad campaigns to drive traffic, but our current landing page conversion rate stands at a critical 0.5%. This low rate signifies a major disconnect and represents substantial missed revenue and wasted marketing expenditure.

We are looking for a certified landing page conversion guru – a results-driven expert who can analyze, strategize, and execute to transform this figure. Your work will directly impact our ability to scale, reach more families, educators, and therapists, and ultimately, help more individuals gain vital independence. This is a chance to lead a critical growth initiative for a product with a genuinely inspiring mission.

The Immediate Project: 4 High-Converting Shopify Plus Landing Pages (ASAP)

We need to immediately launch four (4) distinct, high-converting sales landing pages for our Shopify Plus store. These pages are critical for driving purchases from our targeted ad traffic. Each page must be expertly optimized for conversion and tailored to a specific audience:

Parents Landing Page: Focus on solving the daily frustration of shoe-tying, the ease of learning for their child, boosting child confidence, and making mornings smoother.

Teachers Landing Page: Highlight classroom efficiency, student skill development, and ease of integration.

Occupational Therapists (OTs) / Therapists Landing Page: Emphasize its effectiveness for fine motor skill development, the value of visual/tactile cues, its evidence-based approach, and its adaptability for diverse client needs.

Special Needs Individuals / Caregivers Landing Page: Centered on fostering empowerment, independence, and simplified learning for varied abilities.

Key Requirements for Immediate Project:

Proven CRO Expertise & Guaranteed Conversion Focus: Your primary focus and strength must be in designing pages that convert and deliver measurable results. We need a partner who can implement strategies that move the needle from 0.5% to industry benchmarks (average e-commerce conversion is 1.84%, with low-ticket items aiming for 3-5% or higher ). We want to see how you achieve guaranteed results through your process and expertise.

Shopify Plus Native Implementation Mastery: This is non-negotiable. All pages must be built directly within our existing Shopify store's theme editor, utilizing its native sections and blocks. No third-party page builders (e.g., PageFly, GemPages, Shogun) or extensive custom Liquid coding should be used. Your understanding of Shopify Plus capabilities for conversion optimization is a major plus.

AI-Content Collaboration & Refinement: We leverage powerful AI tools (Gemini 2.5 Ultra, Claude Max, OpenAI Team plan) to generate initial drafts of tailored headlines, body copy, and calls-to-action (CTAs) for each audience. Your critical role will be to expertly refine this AI-generated content for maximum persuasive impact, optimize its structure, and guide our visual choices for conversion.

Strategic Visual Integration: We will provide high-quality product images and videos. Your expertise in selecting, placing, and optimizing these visuals for maximum conversion impact (e.g., showing the product in action, focusing on emotional outcomes, tailoring visuals to specific audiences ) is essential.

ASAP & Quick Turnaround: We need these pages live very quickly to optimize our current ad spend and capitalize on market opportunities. Your availability for a rapid start is key.

Seeking a Long-Term Partnership:

This immediate Shopify project is just the beginning. I have a massive pipeline of ClickFunnels and other landing page work that will require rapid, high-converting funnels to match our ambitious growth plans and my continuous flow of ideas. I am not looking for a one-off contractor, but a dedicated, highly skilled, and available partner who can integrate with our vision and consistently deliver exceptional results over the long term. This is an incredible opportunity to build an impressive portfolio of high-impact funnels and be a cornerstone of a growing brand.

Who We're Looking For: The Ideal "Conversion Guru"

A seasoned expert with a verifiable track record in significantly improving landing page conversion rates.

Deep mastery of Shopify's native theme editor, sections, and blocks, with a clear understanding of its limitations and capabilities for CRO.

Proficiency in ClickFunnels for future project scalability.

An understanding of psychological triggers and conversion-centered design principles.

Exceptional communication and collaboration skills, especially when refining AI-generated content.

Results-driven, proactive, and committed to delivering excellence.

Someone looking for a stable, impactful, and long-term partnership.

Required Skills:

Conversion Rate Optimization (CRO)

Shopify Development (Native Theme Editor, Sections, Blocks)

ClickFunnels

Landing Page Design

Conversion Copywriting

A/B Testing & Analytics (GA4 understanding is a plus)

User Experience (UX) Design

Digital Marketing Strategy

Budget:

Fixed-Price: Please propose a fixed price for the initial 4 Shopify landing pages, acknowledging the "ASAP" nature and comprehensive requirements.

Long-Term Potential: Discuss your hourly rate or preferred structure for ongoing, long-term work. We are open to discussing performance-based incentives for a true partner.

How to Apply (Your Proposal Must Include):

To ensure we find the perfect fit, please submit a detailed proposal addressing the following:

Your estimated fixed-price cost for the immediate 4-page Shopify landing page project.

Your typical timeline for a project of this scope, and clear confirmation of your availability for a very quick turnaround (ideally immediate start).

Compelling Portfolio Examples: Please showcase projects that demonstrate your proven conversion success on landing pages. Specifically highlight:

Metrics or client testimonials that speak directly to conversion rate improvements you achieved.

Projects built using Shopify's native theme editor (explicitly stating they did not use 3rd-party page builders).

Your experience with ClickFunnels landing page development.

A brief but strong statement on why you are the "Conversion Guru" for Training Ties and your interest in a long-term partnership for ongoing landing page development and optimization.

Any questions you have for us regarding this exciting opportunity.

We are looking for a game-changer who can deliver guaranteed results and be a cornerstone of our growth. We look forward to your compelling proposals!