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Company : Global Pathway Experts Limited

Location : Gulshan

Position : Manager /Asst. Manager (Digital Marketing)

Vacancy : 1

Job Nature : Full time

Office Hour : 10:00 AM to 6:30 PM (Usual)

Working days – Saturday to Thursday

Ramadan Time : 9am to 3:30pm

Deadline : 15 March 2025

Compensation & Benefits:

Salary Range: Negotiable (depending on experience and portfolio)

Salary Review: Yearly (Eligibility condition applicable)

Bonus: 2 Festival Bonus

Company Overview:

Global Pathway Expert Limited (GPEL) is a premier education consultancy firm dedicated to fostering the academic aspirations of students worldwide. With a profound belief in the transformative power of education, we are committed to providing exemplary consultancy services aimed at shaping the future of aspiring scholars. Driven by a steadfast commitment to excellence, we maintain direct partnerships with prestigious universities and colleges across the globe. This strategic network enables us to expedite the process of securing offer letters and Confirmation of Enrollment (COE) for our clients, ensuring a seamless transition to their chosen academic institutions.

Job Overview:

We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute comprehensive marketing strategies. The ideal candidate will have a proven track record in both digital and offline marketing, exceptional leadership skills, and a knack for driving brand awareness and business growth. This role involves strategic planning, campaign management, team leadership, and building strong relationships with stakeholders.

Job Responsibilities:

Digital Marketing Strategy:

· Develop and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement.

· Plan and execute SEO/SEM, email, social media, and display advertising campaigns.

· Monitor and analyze campaign performance, ensuring ROI and KPIs are met.

Team Leadership:

· Lead and mentor a team of digital marketing professionals to achieve organizational goals.

· Collaborate with team members to brainstorm and execute innovative marketing ideas.

Content and Campaign Management:

· Oversee the creation of engaging content for social media, email campaigns, and other digital platforms.

· Ensure consistency in brand messaging across all digital channels.

· Manage B2B and B2C marketing efforts, including relationship building with partners and clients.

Market Research and Analysis:

· Conduct competitor research and identify gaps in the market.

· Proactively generate ideas to develop new business opportunities.

· Measure and report on the effectiveness of marketing campaigns.

Stakeholder Engagement:

· Establish and maintain positive relationships with internal teams, clients, and partners.

· Organize presentations, webinars, and other events to promote services.

· Engage with stakeholders regularly to improve the quality and volume of business.

CRM and Social Media Management:

· Use CRM tools and social media platforms to disseminate communications and encourage engagement.

· Deliver key messages and inspire engagement from clients, partners, and customers.

Competencies We Expect:
• Leadership: Proven ability to inspire, lead, and manage a high-performing marketing team.
• Analytical Thinking: Strong ability to interpret data and metrics for strategic decision-making.
• Creativity & Innovation: Ability to create out-of-the-box strategies that resonate with diverse audiences.
• Adaptability: Ability to navigate a dynamic work environment and adjust strategies to market conditions.
• Collaboration: Excellent interpersonal skills to work across teams and with external partners.
• Time Management: Strong organizational skills to manage multiple campaigns and projects simultaneously.

Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5 years of experience in marketing, with at least 2 years in a managerial role.
• Proven experience in both B2B and B2C marketing, particularly in a leadership capacity.
• Expertise in digital marketing tools like Google Ads, Facebook Ads Manager, and email platforms.
• Familiarity with analytics tools such as Google Analytics, HubSpot, or other CRM systems.
• Excellent written and spoken English.

What the Company Offers
• Subsidized Lunch
• Tea, Coffee & Refreshment

Entertainment:
• Annual Tour
• Special Occasion leaves (Birthday or Anniversary)

Learning Opportunities:
• Quarterly Reviews & Feedback.
• Certified Training & Development by Organization Assigned Consultants
• An Environment That Fosters Accelerated Growth & Training

Application Process:
• Submit your resume and a brief cover letter outlining your interest in the position and relevant experience to [email protected].
• Please include "Application for Digital Marketing Manager/Asst. Manager" in the subject line. We look forward to hearing from you!