To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. We empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the world. If you believe in business as a platform for change and in doing well while doing good - you've come to the right place.We are seeking a strategic and collaborative Paid Media Acquisition Leader to drive revenue-based outcomes through high-impact media strategies aligned with our business priorities. This role will partner with Marketing, Sales, Product, Finance, and Analytics teams to ensure cohesive planning, execution, and measurement of paid media campaigns. Responsibilities include building data-driven acquisition strategies, aligning messaging to customer journeys, and ensuring precise audience targeting, market selection, budgeting, and forecasting.Key Responsibilities:Lead end-to-end acquisition strategy across digital channels (search, social, display, video, native) to acquire new customers and increase revenue.Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaigns with customer journey stages and business goals.Develop audience strategies using first- and third-party data, behavioral insights, and market segmentation.Create and manage forecasting and budget models to optimize investment and support scalable growth.Monitor and optimize campaigns in real time, leveraging data to meet ROI targets.Translate business priorities into media plans and define performance KPIs.Build testing roadmaps to validate creative, messaging, and targeting hypotheses.Stay current on industry trends and emerging technologies to maintain a competitive edge.Qualifications:5+ years of experience in digital marketing focusing on paid media acquisition.Proven success in driving revenue and business outcomes via paid media.Deep knowledge of customer journey mapping, audience targeting, and analytics.Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.Excellent cross-functional collaboration and communication skills.Experience managing budgets and developing accurate forecasts.Strategic thinker with hands-on campaign execution and optimization skills.AccommodationsIf you need assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form.Posting StatementSalesforce is an equal opportunity employer committed to non-discrimination. We believe in equality for all and fostering an inclusive workplace free from discrimination. We assess all applicants based on merit, competence, and qualifications, regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or other protected classes. This policy applies across all employment stages and decisions.Pursuant to local fair chance ordinances, Salesforce will consider qualified applicants with arrest and conviction records. Salary ranges vary by location: $138,800–$233,200 in California and New York, and $127,200–$213,800 in Washington. Compensation depends on location, experience, and other factors. Additional benefits details are available at Salesforce Benefits.
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