Job Title: SEO Specialist

Location: hyderabad

Department: digital Marketing

Job Type: Full-Time

Job Overview:

We are looking for an experienced and results-driven SEO Specialist to join our marketing team. The ideal candidate will be responsible for implementing effective SEO strategies both on-page and off-page to improve organic search rankings and drive quality traffic. You will work to optimize the website, analyze performance, and stay updated with the latest Google algorithm changes to ensure compliance with best practices and improve SEO performance.

Key Responsibilities:

On-Page SEO:

Conduct detailed keyword research and implement effective on-page optimization strategies.

Optimize web pages, blog posts, and other digital assets for SEO, ensuring they align with the target keywords and follow best practices for title tags, meta descriptions, header tags, and URL structures.

Enhance user experience (UX) by ensuring the website is technically optimized for speed, mobile-friendliness, and accessibility.

Implement internal linking strategies to improve page authority and navigation.

Conduct regular SEO audits to identify and fix technical issues, such as crawl errors, broken links, and duplicate content.

Off-Page SEO:

Build and maintain high-quality backlinks from reputable sources.

Develop and implement link-building strategies, including outreach, guest posting, and content syndication.

Monitor and improve domain authority and page authority.

Manage and nurture relationships with industry influencers and other third-party websites to create more backlinking opportunities.

Google Algorithm & Search Engine Updates:

Stay up-to-date with the latest Google algorithm updates and SEO trends.

Adapt SEO strategies to accommodate algorithm changes and ensure ongoing optimization success.

Regularly review industry news, tools, and best practices to ensure the website complies with Google’s evolving guidelines.

Performance Analysis & Reporting:

Use Google Analytics, Google Search Console, and other SEO tools (e.g., Ahrefs, SEMrush, Moz) to monitor, analyze, and report on SEO performance.

Track key SEO metrics such as organic traffic, rankings, conversions, and backlinks.

Generate monthly reports on keyword rankings, traffic growth, and SEO performance, and provide actionable recommendations for improvements.

Content Collaboration:

Collaborate with content creators and the marketing team to create SEO-optimized content that resonates with the target audience.

Conduct keyword research to inform content creation and content strategy.

Ensure that SEO practices are embedded into the content creation process and guide the team in writing SEO-friendly content.

Competitor Analysis:

Conduct regular competitor analysis to identify opportunities and gaps in SEO strategies.

Monitor competitors' content, backlink profiles, and keywords to understand the competitive landscape and identify tactics to outperform them.

Qualifications & Skills:

Education:

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field (or equivalent practical experience).

Experience:

5 years of experience in SEO, with a proven track record of improving search engine rankings, increasing organic traffic, and driving conversions.

Hands-on experience with on-page SEO (keyword research, meta tags, content optimization, etc.) and off-page SEO (link building, outreach, etc.).

Familiarity with content management systems (CMS), such as WordPress, and the ability to optimize content within these platforms.

Technical Skills:

Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.).

Strong understanding of HTML, CSS, and other website technologies for on-page optimization.

Knowledge of technical SEO, including site speed optimization, mobile optimization, XML sitemaps, structured data, and crawl errors.

Familiarity with content optimization tools like Yoast SEO, RankMath, or other SEO plugins for CMS.

Preferred Qualifications:

Experience in eCommerce or SaaS SEO.

Knowledge of international SEO and multilingual website optimization.

Experience with SEO tools like Google Tag Manager and Google Data Studio for reporting and analysis.

Familiarity with local SEO and optimization for Google My Business.

Job Type: Full-time

Schedule:
• Morning shift

Ability to commute/relocate:
• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Experience:
• SEO: 2 years (Preferred)