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Senior SEO & PR Associate Job at Approachable Systems in Annapolis
Approachable Systems • Maryland, US • Remote
Posted on: 18th February, 2025
Employment Type: FULLTIME
Job Description
Note: This job is eligible for fully remote
Howdy Do you have experience supporting clients' with public relations awareness campaigns and/or search engine optimization?
Our agency is looking for a new team member to help share stories about our clients' successes with bigger audiences.
The ideal candidate will have a strong understanding of both public relations and SEO best practices and will be able to develop and execute integrated campaigns that will enhance our client's brand visibility, drive website traffic, and support lead generation.
Here's some of what you'll do daily/weekly/monthly:
Develop and implement public relations and SEO strategies that align with the client's overall marketing goals.
Manage relationships with key media outlets, journalists, and influencers.
Write and distribute press releases, media advisories, and other public relations materials.
Monitor media coverage and analyze its impact on brand awareness and reputation.
Conduct keyword research and identify opportunities to optimize website content for search engines.
Implement on-page and off-page SEO techniques to improve website ranking in search engine results pages (SERPs).
Here's what you might have to be a good fit: Familiarity with Google Analytics, Search Console, Trends, and/or other research tools
Familiarity with Qwoted, HARO, and other public relation platforms
Familiarity with SparkToro and/or other public relations tools
Experience creating and/or distributing content
HubSpot certifications (e.g. Inbound is free!)
Google certifications (Ads, Analytics, etc.)
Facebook certifications
Here's some of what we will offer you: Unlimited Vacation Time
6 Weeks Paid Family Leave
Health Insurance Options w/ Employer Contribution
401(k) Retirement Plan w/ Employer Matching
Flexible Work Hours
Howdy Do you have experience supporting clients' with public relations awareness campaigns and/or search engine optimization?
Our agency is looking for a new team member to help share stories about our clients' successes with bigger audiences.
The ideal candidate will have a strong understanding of both public relations and SEO best practices and will be able to develop and execute integrated campaigns that will enhance our client's brand visibility, drive website traffic, and support lead generation.
Here's some of what you'll do daily/weekly/monthly:
Develop and implement public relations and SEO strategies that align with the client's overall marketing goals.
Manage relationships with key media outlets, journalists, and influencers.
Write and distribute press releases, media advisories, and other public relations materials.
Monitor media coverage and analyze its impact on brand awareness and reputation.
Conduct keyword research and identify opportunities to optimize website content for search engines.
Implement on-page and off-page SEO techniques to improve website ranking in search engine results pages (SERPs).
Here's what you might have to be a good fit: Familiarity with Google Analytics, Search Console, Trends, and/or other research tools
Familiarity with Qwoted, HARO, and other public relation platforms
Familiarity with SparkToro and/or other public relations tools
Experience creating and/or distributing content
HubSpot certifications (e.g. Inbound is free!)
Google certifications (Ads, Analytics, etc.)
Facebook certifications
Here's some of what we will offer you: Unlimited Vacation Time
6 Weeks Paid Family Leave
Health Insurance Options w/ Employer Contribution
401(k) Retirement Plan w/ Employer Matching
Flexible Work Hours
Responsibilities
- The ideal candidate will have a strong understanding of both public relations and SEO best practices and will be able to develop and execute integrated campaigns that will enhance our client's brand visibility, drive website traffic, and support lead generation
- Develop and implement public relations and SEO strategies that align with the client's overall marketing goals
- Manage relationships with key media outlets, journalists, and influencers
- Write and distribute press releases, media advisories, and other public relations materials
- Monitor media coverage and analyze its impact on brand awareness and reputation
- Conduct keyword research and identify opportunities to optimize website content for search engines
- Implement on-page and off-page SEO techniques to improve website ranking in search engine results pages (SERPs)
Requirements
- Here's what you might have to be a good fit: Familiarity with Google Analytics, Search Console, Trends, and/or other research tools
- Familiarity with Qwoted, HARO, and other public relation platforms
- Familiarity with SparkToro and/or other public relations tools
- Experience creating and/or distributing content
- HubSpot certifications (e.g
Approachable Systems
Technology
Location
Maryland, US
Job Type
FULLTIME
Benefits
- Inbound is free!)
- Google certifications (Ads, Analytics, etc.)
- Here's some of what we will offer you: Unlimited Vacation Time
- 6 Weeks Paid Family Leave
- Health Insurance Options w/ Employer Contribution
- 401(k) Retirement Plan w/ Employer Matching
- Flexible Work Hours
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