Motorpoint is looking for SEO and Good Ad Expert

Job Description / Responsibility

Job Description:

We are seeking a highly skilled and experienced SEO & PPC Specialist to join our team. The ideal candidate will have a deep understanding of search engine optimization (SEO) strategies and techniques, with a proven track record of improving website rankings and driving organic traffic.

Additionally, this role involves managing and optimizing Google Ads campaigns, with the opportunity to expand into Meta and other social media advertising channels. You will be responsible for creating, monitoring, and improving high-performing PPC campaigns, optimizing ROAS, and managing budgets effectively.

Key Responsibilities:
• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Monitor and analyze website performance using SEO tools (Google Analytics, Search Console, etc.).
• Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and audience targeting.
• Expand advertising strategies into Meta (Facebook & Instagram) and other social media platforms.
• Track and improve ROAS, CTR, CPC, and overall campaign performance.
• Conduct A/B testing and analyze data to optimize ad creatives and landing pages.
• Stay up to date with the latest SEO and PPC trends, algorithm updates, and best practices.

Educational Requirements
• Skills Required: Advertising & Promotion, Digital Marketing (Social Media Marketing), Graphics Design, Google Adwords, Instagram Marketing, Facebook marketing, SEO and Google ads

Experience Requirements
• 3 to 4 year(s)
• The applicants should have experience in the following business area(s):
• Automobile

Additional Requirements
• Proven experience in SEO and PPC campaign management.
• Strong knowledge of Google Ads, Google Analytics, and Google Search Console.
• Experience with Meta Ads (Facebook & Instagram) is a plus.
• Ability to analyze data and provide actionable insights for optimization.
• Excellent understanding of keyword research, link building, and content optimization.
• Strong analytical, problem-solving, and decision-making skills.
• Self-motivated, detail-oriented, and proactive.

Job Location

Dhaka