ADDIE Soft Limited is looking for SEO Expert

Company Overview:

ADDIE Soft Ltd. is an IT and ITES company based in Bangladesh, winner of the BASIS National ICT Award 2018 in the Business Services & Professional Services category, which started its journey in 2007. ADDIE Soft Ltd. has achieved ISO 9001:2015, ISO 27001:2013 & CMMI Level 3 Certifications, to develop world-class custom software applications for different sectors i.e. Government, Education, Telecommunication, Pharmaceuticals, Banking & Finance, Retail, e-Commerce, Shipping, Aviation in both cloud-based Web and Mobile Applications.

Business:

ADDIE Soft Ltd. is a prominent IT & ITES, and Training services provider specializing in custom software development, digitalization, consultation and off-the-shelf solution. We excel in cloud and mobile platforms, utilizing Lean, Scrum, and Agile methodologies to deliver innovative, user-centered products with a strong emphasis on data security and continuous improvement.

Job Context:

We are looking for a results-driven SEO Expert to manage all search engine optimization and digital marketing activities. The ideal candidate should have a deep understanding of SEO strategies, Google algorithms, keyword research, content optimization, and link-building techniques.You will be responsible for improving organic search rankings, increasing website traffic, and driving conversions through SEO best practices.

Job Responsibilities:·
• Conduct keyword research and competitor analysis using SEMrush, Ahrefs, Google Keyword Planner, etc.·
• Optimize meta titles, descriptions, headers (H1-H6), and image alt attributes.·
• Improve internal linking and content structure for better SEO performance.·
• Ensure all website content is SEO-friendly and aligned with business goals.·
• Develop and execute high-quality backlink strategies (guest posts, outreach, etc.).·
• Identify and remove toxic backlinks to improve domain authority.·
• Monitor competitors’ backlink profiles and create link-building strategies.·
• Perform SEO audits to fix issues like broken links, 404 errors, redirect chains, etc.·
• Optimize site speed, mobile-friendliness, and Core Web Vitals.·
• Ensure proper indexing of pages using robots.txt, XML sitemaps, and canonical tags.·
• Optimize structured data using Schema Markup (JSON-LD, Microdata, RDFa).·
• Optimize Google My Business (GMB) listings for local SEO.·
• Improve product descriptions and category pages for eCommerce SEO.·
• Track rankings, organic traffic, and conversions using Google Analytics 4 (GA4) & Google Search Console.·
• Generate SEO reports to measure ROI and key SEO KPIs.·
• Stay updated with Google algorithm updates and industry trends.

Educational Requirements
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor’s degree in Business, Marketing, Public Administration, or a related field; advanced degree or MBA is a plus.

Experience Requirements
• 2 to 4 year(s)
• The applicants should have experience in the following business area(s): Software Company,IT Enabled Service,E-commerce

Additional Requirements
• Experience in content marketing & blogging.·
• Google certifications (Google Analytics, Google Ads).
• Knowledge of PPC & paid advertising is a plus.·
• Familiarity with AI-driven SEO tools.

Skills & Expertise:·
• 2-4+ years of experience in SEO & digital marketing.·
• Strong knowledge of Google Search Console, Google Analytics 4 (GA4), and SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).·
• Hands-on experience with Wix, WordPress, Shopify, or Magento SEO.·
• Basic knowledge of HTML, CSS, and JavaScript for SEO fixes.·
• Strong analytical and problem-solving skills.·
• Ability to work independently and within a team.

Job Location

Dhaka (Dhanmondi 27)