Overview

We’re a premium DTC brand in the zero-alcohol spirits space—building not just a product, but a movement. Our website is mostly built and live on Shopify, with finalized copy and a solid developer in place. What we need now is a content-aware UI/UX designer to conduct a layout audit and recommend improvements to flow, visual structure, and mobile readability across several key pages.

This is not a redesign. It’s a layout and flow optimization pass for a text-rich, story-driven site. Think editorial meets ecommerce—with clarity, rhythm, and emotion in every scroll.

What We’re Looking For

You are:

Experienced in designing content-rich DTC or lifestyle brand sites

Skilled at making long-form content digestible, beautiful, and mobile-friendly

Able to work from a live (password-protected) Shopify staging site—we do not have existing Figma files

Comfortable creating Figma mockups or annotations that show suggested layout, flow, and image placement

Fluent in mobile-first design, visual pacing, text hierarchy, and brand-aligned polish

Respectful of existing copy and messaging—we’re not rewriting, we’re reflowing

Scope of Work

Review 4–5 key pages:

Homepage

Proof Optional landing page

The Story

Trade page

Cocktails page

Deliverables:

Figma mockups or annotated visual files showing:

Suggested layout improvements

Visual pacing recommendations

Image placement guidance (can use placeholders)

CTA positioning and scroll behavior

Mobile layout optimization

Optional: Light design passes on print inserts or digital menu layout if time allows.

Important Note

This is a layout audit—not a strategic redesign.

We are open to restructured page layouts—as long as all content remains from the current copy. This is about improving visual hierarchy and flow, not rewriting or rebranding.

Our Brand Vibe

Editorial but ecommerce-aware

Premium but accessible

Modern, clear, culturally in-tune

Think: Kin Euphorics, Ghia, or Oatly with a storytelling backbone

Budget & Timeline

Posted budget: $650, with flexibility up to $750 for the right fit

Timeline: 7–10 days max

Bonus points if you're available for future ad hoc design support

NDA Requirement

We’re asking all collaborators to sign a simple one-page NDA before beginning work. This protects the confidentiality of our unpublished content and creative assets. We'll share it before kickoff—nothing heavy, just standard IP protection.

To Apply, Please Share:

A few examples of sites you’ve designed or reviewed (especially DTC or editorial-style)

A short note on how you approach layout for text-heavy, storytelling-rich brands

Your availability and estimated timeline