Job Description

Responsibilities

• Collaborate with marketing teams to create responsive, visually appealing, and user-centric websites
• Design landing pages, promotional assets, and other digital marketing materials aligned with our brand’s objectives and user needs
• Customize and maintain WordPress themes and plugins, ensuring performance, security, and functionality are top-notch
• Work closely with the development team to integrate designs and ensure seamless site operations
• Regularly assess website performance and optimize site speed, load times, and overall user experience
• Ensure that the clinic's website and landing pages are responsive and fast across all devices
• Monitor and implement the latest security practices, keeping the site safe and up to date
• Troubleshoot and resolve any issues related to site security, performance, and functionality
• Conduct user research to better understand the needs and pain points of potential patients and website visitors
• Use wireframes, prototypes, and usability testing to iterate and improve the design based on feedback
• Work closely with the marketing and content teams to align our website’s design with digital marketing campaigns
• Ensure that content and visuals are strategically integrated to increase conversions and drive engagement
• Utilize key metrics (KPIs) using tools like Google Analytics and SEMRush to provide insights on user behavior and website performance, offering recommendations for optimization

Requirements

• Expert-Level experience in WordPress development, including creating, customizing, and optimizing themes and plugins
• UI/UX Design expertise, solid understanding of design principles like color theory, typography, and layout; proven ability to create intuitive and aesthetically appealing user interfaces
• Advanced proficiency in HTML, CSS, and JavaScript for crafting responsive, cross-browser-compatible designs that integrate with WordPress
• Experience with wireframing and prototyping tools like Figma, Adobe XD, or Sketch; ability to create detailed designs and functional prototypes
• Strong understanding of user analytics tools (e.g., Google Analytics); interpret data to drive design decisions and improve user engagement
• A keen eye for design and quality, with strong problem-solving mindset to troubleshoot technical and design challenges
• Experience communicating design ideas to both technical and non-technical team members and working in a collaborative environment with diverse teams
• Familiarity with SEO (search engine optimization) best practices and how design impacts
• Experience in healthcare or wellness brand design
• Familiarity with digital marketing strategies