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Build High-Converting WordPress Landing Pages—NOT Website/Homepage—for Local Service Business

Upwork • , US • Remote

Posted on: 16th February, 2025
Employment Type: CONTRACTOR

Job Description

WordPress Expert Needed to Create High-Converting Landing Pages (not a website or home page) for Local Service Business

1. Our website was recently completely redone. This is for individual landing pages where leads will be directed from our paid ad campaigns.

2. We have an in-house copywriter, so there's no need to worry about detailed, brand/industry-specific copy.

Job Description:

We are looking for a highly skilled WordPress developer to help us optimize our website for maximum conversions (calls and online bookings). We need an expert who can design landing pages that will skyrocket our conversion rates and drive sales effectively.

The task will involve creating 2-3 unique landing page templates that can then be duplicated, and adapted. For example, we need a landing page specifically for one city, and then the same template can be copied and adjusted with the city specifics changed.

Key Responsibilities:

- Design and develop 2-3 high-converting landing pages on WordPress.

- Ensure each landing page is consistent with our brand voice and messaging.

- Optimize landing pages for SEO, speed, and mobile responsiveness.

- Ensure pages are easy to duplicate and customize for different cities.

Requirements:

- Proven experience with WordPress and page builder tools (e.g., Breakdance).

- Strong understanding of conversion rate optimization (CRO) techniques.

- Excellent attention to detail and design skills.

- Ability to create landing pages that drive sales and align with brand identity.

- Knowledge of SEO best practices and experience optimizing landing pages for search.

- Ability to work efficiently and meet agreed-upon deadlines.

If you have a proven track record in building landing pages that convert, we’d love to hear from you. Please share examples of your previous work along with your proposal. However, if you send samples of websites, and not landing pages, your application will not be considered, respectfully.

Responsibilities

  • We need an expert who can design landing pages that will skyrocket our conversion rates and drive sales effectively
  • The task will involve creating 2-3 unique landing page templates that can then be duplicated, and adapted
  • For example, we need a landing page specifically for one city, and then the same template can be copied and adjusted with the city specifics changed
  • Design and develop 2-3 high-converting landing pages on WordPress
  • Ensure each landing page is consistent with our brand voice and messaging
  • Optimize landing pages for SEO, speed, and mobile responsiveness
  • Ensure pages are easy to duplicate and customize for different cities

Requirements

  • Proven experience with WordPress and page builder tools (e.g., Breakdance)
  • Strong understanding of conversion rate optimization (CRO) techniques
  • Excellent attention to detail and design skills
  • Ability to create landing pages that drive sales and align with brand identity
  • Knowledge of SEO best practices and experience optimizing landing pages for search
  • Ability to work efficiently and meet agreed-upon deadlines
Upwork

Upwork

Technology

Job Type

CONTRACTOR

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