• Assist the team in the development of the overall digital marketing strategy.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display).
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms.
• Manage social media marketing campaigns.
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic).
• Manage SEO campaigns.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
• Stay on top of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.