We are offering an exciting opportunity for a Digital Marketing & SEO Specialist based in Cincinnati, Ohio. This role operates within the e-commerce industry and will involve working closely with content creators, developers, and the marketing team. The position demands a high degree of organization and attention to detail, with the primary focus on enhancing our digital marketing campaigns and SEO strategies across various websites.Responsibilities:• Develop and implement SEO strategies, including on-page and off-page optimization, to improve website traffic and search rankings.• Collaborate with web developers to implement technical SEO improvements such as site speed optimization, mobile adjustments, and structured data.• Work in tandem with the content team to create SEO-friendly content, including meta tags, headers, and keyword integration.• Conduct comprehensive keyword research for our e-commerce websites to identify optimization opportunities.• Monitor and analyze website performance using SEO tools like Google Analytics, SEMrush, Ahrefs, and Moz.• Manage and evaluate the effectiveness of digital marketing campaigns.• Optimize product and category pages, and create and refine landing pages for targeted campaigns.• Conduct competitive analysis to identify opportunities for improving search rankings.• Stay updated with SEO best practices, algorithm changes, and industry trends to ensure our website remains optimized and competitive.• Regularly perform website audits to identify SEO performance gaps and areas for improvement.