Job Description
Project Overview
We are an IT solutions company specializing in website development and digital services for hair salons. We’re looking for an expert-level WordPress designer/developer who can create a truly unique, highly engaging, and visually striking website—something far beyond a typical WordPress template. This site should serve as our primary showcase, reflecting the high-quality services we provide to our clients.
Key Objective: Develop a custom, modern WordPress site with exceptional design, user experience, and interactive elements that stands out in a crowded digital landscape. We want a website that immediately impresses visitors and highlights our expertise.
Our Expectations & Goals
1. Distinctive Visual Design: A fresh, cutting-edge look and feel, possibly involving micro-animations, parallax scrolling, or other interactive elements. We’re not looking for a standard, cookie-cutter template.
2. Immersive User Experience (UX): An intuitive site structure and navigation that keeps visitors engaged and guides them seamlessly to our services.
3. Brand Consistency & Impact: The design should align with our brand identity, but also elevate it to the next level.
4. Performance & Responsiveness: High-speed performance, optimized across all devices and browsers.
5. Scalability & Maintainability: A well-organized codebase and robust backend that we can update easily after launch.
Scope of Work
1. Concept & UI/UX Design
• Work closely with us to develop a unique design concept (wireframes, mockups, prototypes).
• Incorporate advanced design features or animations where relevant.
• Establish a look that’s professional, modern, and “inviting” to our salon-focused audience.
2. Custom WordPress Development
• Build a bespoke WordPress theme from scratch or significantly customize an existing theme so it looks and feels unique.
• Write clean, maintainable code (HTML, CSS, JavaScript, PHP) to deliver the designed functionalities.
• Integrate any required plugins, ensuring seamless performance and security.
3. Advanced Functionality & Integrations
• Potential integration of booking or scheduling systems (if required) for client demos.
• Include any interactive elements (e.g., lead capture forms, chat features, or unique user flows).
4. SEO & Performance Optimization
• Implement best practices for on-page SEO (title tags, meta descriptions, URL structure).
• Optimize images and code for fast loading times and high Core Web Vitals scores.
5. Cross-Browser & Responsive Testing
• Ensure pixel-perfect design across all major browsers (Chrome, Firefox, Safari, Edge).
• Guarantee smooth, responsive rendering on desktop, tablet, and mobile devices.
6. Final Delivery & Handover
• Provide thorough documentation or training so our team can manage content updates and site hosting going forward.
• Handover of all relevant files, licenses, and credentials.
Responsibilities
- Performance & Responsiveness: High-speed performance, optimized across all devices and browsers
- Concept & UI/UX Design
- Work closely with us to develop a unique design concept (wireframes, mockups, prototypes)
- Incorporate advanced design features or animations where relevant
- Establish a look that’s professional, modern, and “inviting” to our salon-focused audience
- Custom WordPress Development
- Build a bespoke WordPress theme from scratch or significantly customize an existing theme so it looks and feels unique
- Write clean, maintainable code (HTML, CSS, JavaScript, PHP) to deliver the designed functionalities
- Integrate any required plugins, ensuring seamless performance and security
- Advanced Functionality & Integrations
- Potential integration of booking or scheduling systems (if required) for client demos
- Include any interactive elements (e.g., lead capture forms, chat features, or unique user flows)
- SEO & Performance Optimization
- Implement best practices for on-page SEO (title tags, meta descriptions, URL structure)
- Optimize images and code for fast loading times and high Core Web Vitals scores
- Cross-Browser & Responsive Testing
- Ensure pixel-perfect design across all major browsers (Chrome, Firefox, Safari, Edge)
- Guarantee smooth, responsive rendering on desktop, tablet, and mobile devices
- Final Delivery & Handover
- Provide thorough documentation or training so our team can manage content updates and site hosting going forward
- Handover of all relevant files, licenses, and credentials